Historical Perspectives on Internet Buyer Fright
Payment Protection Fundamentals
Payment Protection on ClickBank, PayPal, and Other Payment Systems... Including How to Check
Frequently Asked Questions (FAQs)
Bookmarking of Favourite Pages

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This site is not an advocate of get-rich-quick schemes. An online business is like an offline business. It takes time to make it work.
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Internet buyers fear shopping online, for good reasons. There are scam artists out there. If you are one of those who are scared, just know that your worries are very common. In fact, a number of eminent studies and writings have been completed on this issue.
For instance, in Earning Customer Trust Online (an article included in the Entireweb Newsletter), Michelle Howe (President of Internet Word Magic) has this to say:
“Creating content that gives your customer a sense of safety and security is also a way of building trust with your customer. Fraud and identity theft are big concerns for online shoppers. Sadly, according to Forrester Research, 71% of online shoppers don't believe the retailer can protect them from fraud. So, they are reluctant to give out financial information. Consumers also believe that only 49% of companies will protect their privacy.
Website visitors need to feel that the information they give to a website will be held in confidence. Before asking someone to give you their email address, be sure you have a privacy policy statement. Make sure the privacy statement is near the email sign-up.
To reassure your website visitors of a secure financial transaction, use the security certification seals of Verisign, Hackersafe, and Thawte. Make sure the seals are prominently displayed on the shopping cart and throughout the checkout process. Forrester research found that sites using these certification seals had a 14% increase in conversion rates.
Another technique is to use privacy seals from BBB online and TrustE. These third party logos communicate that your company can be trusted and have met a standard of measurement for reliability. These seals need to be placed throughout the website: near email signups, registration, cart, and checkout.
...
Building trust online comes down to clearly communicating with your customer. Something as simple as failing to communicate the total purchase price upfront, will lead to shopping cart abandonment. Forrester research found that 57% of shoppers will abandon a shopping cart because the shipping charges were more than they expected.
The goal of an online business should be to create an environment of worry free shopping. Create a website that makes a visitor feel safe, clearly expresses the company's brand through good design, and boosts website conversions through trustworthy content.”
We have taken great pains to make this web site as trustworthy and as confidence-boosting as you can find on the Net, and we continue to work on it! You will find that the security certification seals mentioned in paragraphs 3 and 4 of Michelle Howe’s excerpt are included in our author, supplier, or provider sites, in the ClickBank site, and in the PayPal site. These seals are displayed along the purchasing path and prominently appear close to order buttons. The privacy policy links of these companies are also displayed.
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