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Online Businesses: What You Should Be Doing to Start an Online, Internet, or Home-Based
Business
Copyright © Adolf A Agbormbai, PhD
Start-Up and Restart Procedures
An Internet, online, or home-based business can propel you to great financial heights.
Many people, working alone or in small teams, have become millionaires as a result
of starting and running a successful home-based business. Many also have failed woefully
while others have achieved moderate success.
Knowing what to do and doing it well ensures that you won’t be one of the woeful
failures or moderate successes. The heights you can reach depends only on you – your
values, attitude, behaviour, ability, and skills.
Starting a successful Internet or online business is both art and science. Art relates
to creativity and you need that to come up with solutions to problems. However, creativity
does not exist in a vacuum. You need a methodical and orderly scientific framework
within which to apply creativity. Hence, problem solving is the combination of art
and science.
This page provides a scientific or procedural framework within which to apply your
creativity to start and run a successful Internet, home-based, or online business.
Underpinning this framework is the use of iteration and incrementalism.
Iteration is the process of moving forwards and backwards along a scientific procedure
as you apply the procedure to solve a problem. It is the recognition that when we
start out on an innovative project we have insufficient knowledge of what to expect.
Therefore, we learn and build experience as we go forward (breaking the frontiers
into the unknown).
This added knowledge and confidence enables us to look back on our earlier work (on
earlier stages of the process) to identify errors and correct them. We carry on in
this way until we complete the project. Thus, ‘success is a journey of a thousand
steps,’ taken one step at a time or more truly two steps forwards and one step backwards
every time.
Incrementalism is the process of accomplishing deeds as a series of small steps of
accomplishment. An increment is a single step in the path to goal achievement. Combined
with iteration, an increment becomes two steps forward and one step backwards.
You will apply iteration and incrementalism in the pursuit of your online, Internet,
or home business success. You will apply this within the scientific procedure described
here for starting and running a successful home-based, Internet, or online business.
Iteration and incrementalism is an acknowledgement that we are all human beings,
with limitations, not robots or automated machines that can go on and on and on.
Here’s what you should be doing to start and execute your home-based business: inform
yourself through research using text, audio, and video sources; summarise your research
and learning; construct an application report out of your learning; implement your
newly acquired ideas; test your implementation; rework and refine your implementation;
solve any problems that come up; check sales and repeat the procedure until you are
satisfied.
This procedure is explained as follows:
- Inform Yourself through Research. When you start out you may be totally blank about
what to do. Therefore, your first step is to inform yourself thoroughly. You need
to read e-books, listen to audio sources, and watch videos. You need a rounded and
detailed knowledge in all the online business fields – Internet Marketing, Public
Relations, Selling, Copywriting, and Web Development. You will need to bring together
different insights from these fields before you can get sales. Or better still, why
not team up with a few experts in the fields you don’t want to get into. This way
your workload is reduced considerably.
- Summarise your Research. Informing yourself is only the first stage of gaining insight
into an Internet, online, or home-based business. Good active reading will get your
mind ticking, but you’ll be confused by all the various angles you are exposed to
when you absorb material. You need to unify or simplify the material to include your
own personal thoughts. You need to construct a summary report of your sources and
learning. You summarise the key points from your sources and integrate them with
your own thoughts. You aim to create synergy among the various viewpoints.
- Construct an Application Report. Your summary takes you to the next level of understanding
in your attempt to gain insight into your home-based, online, or Internet business.
You now have a good understanding of your research sources, having synergised their
various contributions. To reach the final level of insight, you need to construct
an application report that maps your summary report to the particular circumstances
of your business. Your application report discusses how you will apply the learning
in your summary report to your particular online, Internet, or home-based business.
It is your guide for constructing your online business.
- Implement your Newly Acquired Ideas. You now work from the application report to
construct your Internet business.
- Test your Implementation. You test whether everything is working. You test your web
site to ensure it’s fine.
- Rework and Refine your Implementation. If there are problems or the results are not
what you expect you need to rework and refine your implementation. This may mean
starting from step 1.
- Solve Any Problems that Come Up. You are going to have big time problems that stretch
your problem solving skills. And if you can’t solve these problems you’ll be forced
to give up. You can solve problems through your own imagination and skills, through
conducting online research using the search engines, through using social media such
as forums, or you may decide to bring in complementary-skilled partners to share
the business and problems with you.
- Check Sales. This is the ultimate guide of achievement for a start-up online, Internet,
or home business. Sales are notoriously hard to get for start-ups. In fact, you need
to attain a certain level of insight into your Internet business before you can begin
to get sales. The moment you start doing so, just know that you are finally there.
You just have to keep refining and expanding the process in order to make more and
more money. So, if you are not getting sales, simply repeat the whole process from
the first step thus moving from one level of refinement to another until you begin
to get sales. Then to get more sales, simply repeat the whole process to expand your
level of sales.
This page has discussed eight top steps for starting and running a successful home-based,
Internet, or online business.
The steps include: informing yourself through research using text, audio, and video
sources; summarising your research and learning; constructing an application report
out of your learning; implementing your newly acquired ideas; testing your implementation;
reworking and refining your implementation; solving any problems that come up; checking
sales and repeating the procedure until you are satisfied.
An Internet, online, or home-based business can propel you to great financial heights.
Many people, working alone or in small teams, have become millionaires as a result
of starting and running a successful home-based business. Many also have failed woefully
while others have achieved moderate success.
Knowing what to do and doing it well ensures that you won’t be one of the woeful
failures or moderate successes. The heights you can reach depends only on you – your
values, attitude, behaviour, ability, and skills. Be sure to have the right mindset
to be one of the great stars of the Internet. Good luck at your online, Internet,
or home business adventure.
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- Examine the Unspoken Truths of starting an online, Internet, or home-based business.
- Discover the Personal Qualities you need to succeed.
- Find out about What You Should Be Doing to get you there.
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